Discovery
How users find an app — search, featured placement, peer share, or deep link — and whether that source predicts a return.
Engagement atlas
A shared map of the dimensions we analyse when reading how an app hub is used — so product, IT, and workplace owners speak the same language before fieldwork starts.
Five lenses on hub behaviour
Every engagement selects a subset of these lenses. We do not invent vanity metrics; we bind each lens to events your hub already records.
Depth
Signals that an open became useful: completed tasks, saved preferences, or time past empty states you define with us.
Return
Cadence of meaningful re-visits inside agreed windows, separated from one-off curiosity spikes after launches.
Hand-off
Movement between apps in the hub — where context, identity, or next-step cues fail and journeys stall.
Dormancy
Seats and apps that remain licensed while contributing little activity — visible before renewal and portfolio reviews.
Cohort
Tenure, function, or last-activity bands so averages do not hide onboarding gaps or power-user concentration.