Where cross-app journeys usually break
Hand-offs between hub apps fail when context, identity, and next-step cues do not travel with the user.
Users rarely complain about “journey friction.” They leave. In hub telemetry that looks like a clean exit from App A and no entry into App B — or an entry that dies on a login wall.
Common break points: deep links that open a home screen instead of the intended object, separate accounts that force re-authentication, and hub search results that dump people into empty states without explaining prerequisites.
Journey mapping engagements sample those hand-offs with volume behind them. Fixing a rare path is optional; fixing a high-volume stall pays for the review.